How to Make Your Site Less Vulnerable to Search Engine Algorithm Changes

Any update to the algorithms of search engines, for example the famous Panda upgrade, is a major source of worry for any Web master since often these updates are like earthquakes ‐ they shake your rankings upside down and all of your attempts to pump up your site's positions go down the drain. There's nothing you can do to stop them and while these changes are unavoidable, there are some steps you can take to be able to soften the blow. Essentially, it's believed that if you obey hat practices, you're safe from updates but this isn't so.

Below are some suggestions (in addition to the overall white hat best practices) how to make your site less vulnerable to search engine algorithm changes.

However, before we proceed themselves, let's clarify that not all traffic changes are the result of a search engine algorithms upgrade. Very changes are normal ‐ for example, seasonal fluctuations are not brought on by an algorithm shift but rather by the time of this year factor. Such changes are harder to control this is why we are not talking these here and since engines algorithms they are outside your reach. If you are not sure what to do, you can contact Dsquad for your SEO requirements

1 Stay Focused on Your Target Keywords

Your first idea may be that in the event that you are able to rank for keywords, you will receive more traffic, when you would like to increase the visitors from search engines. Could be (particularly if the keywords are not closely related) but basically this is not necessarily so.

You might think that if you expand into new key terms, this will increase traffic but it's just the reverse ‐ these new keywords will dilute the relevancy of your keyword phrases and as a result you already have. Thus, before some new keywords are targeted by you, always be ready to back off, even if results prove to be worse than anticipated.

2 Optimize for Long Tail Keywords

Because they do not bring as much visitors as their lucrative counterparts long tail keywords are neglected. Long tail key words are proof against changes in algorithms. Extended tail keywords' traffic will fluctuate. Begin asap if tail key words have been bypassing up to today.

3 Optimize for Less Competitive Keywords

Aggressive keywords might be tail but they also tend to suffer less. The explanation is simple ‐ ‐ for example, if there are 10 sites that compete for a keyword, even though Google updates their algorithm and shuffles outcomes, the worst thing that can happen to you is to rank 10th, which is a lot better than to rank in the next hundred, as is quite possible with key words that have hundreds of sites competing for them.

Your website can be literally buried by all equal intervals between articles that are new for keywords you used to rank for and if there aren't any search engine algorithm changes. New content is new blood as you can't beat these modifications solely by posting new content all the time because it takes some time to get new articles to rank well and it does bring visitors. As we have mentioned several times, it's better to post a brand content piece per week or perhaps a month compared pour 20 new content bits at once and then to post no content for months.

5 Get Backlinks from Superb Sites Only

The times when any backlink was great are history. Now you can be harm by links from sites that are poor or simply irrelevant badly. This is the reason, you need to acquire backlinks from high ranking, relevant sites only. That they pass, these sites tend not to lose their own rankings that frequently and as a result your rankings will fluctuate less. Once an A List website puts a link, they will barely remove it just to protect their own rankings, as a number of the other sites will do.

So as to avoid links from websites, you may use a variety of tools to discover who is linking to you. When you experience a connection you ask her or him to have it eliminated, contact the web master of the site and don't desire.

6 Use PPC

In case you haven't figured out this so far, let us tell it directly search engine traffic is fantastic but it's unreliable. No matter how good your site is and you are currently working to guard yourself against search engine algorithm changes, you are never immune. If you want visitors start using PPC. We've put a thorough tutorial on Google AdWords. You can start with this tutorial, if you are not familiar with PPC in any respect.

7 Promote on Social Networking

It is the exact same here ‐ ‐ do not put your eggs all in one basket, i.e. do not get all of your visitors from search engines. When you start diversifying your visitors sources, the first option is PPC (which costs money but normally it brings targeted visitors) and the second choice is social media. However the traffic from societal websites is not targeted and conversions may be low but these sites are a viable alternative.

As you can benefit from search engine algorithm changes because these changes bury your competitors and take you up without any effort on your part, this is pure chance and you can't rely on it. If you don't need to experience the negative effects of algorithm changes to the maximum, take the steps listed in this report and you want to be proactive. Unfortunately, even if you do, you can not say you are fully insured but at least you will have the consolation that you just did what could be done.